FINANCIAL MANAGEMENT

What Is Financial Management

Financial Management can be defined as:

The management of the finances of a business / organisation in order to achieve financial objectives
There are three key elements to the process of financial management:

(1) Financial Planning

Management need to ensure that enough funding is available at the right time to meet the needs of the business. In the short term, funding may be needed to invest in equipment and stocks, pay employees and fund sales made on credit.

In the medium and long term, funding may be required for significant additions to the productive capacity of the business or to make acquisitions.

(2) Financial Control

Financial control is a critically important activity to help the business ensure that the business is meeting its objectives. Financial control addresses questions such as:

• Are assets being used efficiently?

• Are the businesses assets secure?

• Do management act in the best interest of shareholders and in accordance with business rules?

(3) Financial Decision-making

The key aspects of financial decision-making relate to investment, financing and dividends:

• Investments must be financed in some way – however there are always financing alternatives that can be considered. For example it is possible to raise finance from selling new shares, borrowing from banks or taking credit from suppliers

• A key financing decision is whether profits earned by the business should be retained rather than distributed to shareholders via dividends. If dividends are too high, the business may be starved of funding to reinvest in growing revenues and profits further.

The Goals Of Financial Managrment in The New Millennium

Typical goals of the firm include
(1) stockholder wealth maximization;
(2) profit maximization;
(3) managerial reward maximization;
(4) behavioral goals; and
(5) social responsibility.
Modern managerial finance theory operates on the assumption that the primary goal of the firm is to maximize
the wealth of its stockholders, which translates into maximizing the price of the firm’s common
stock. The other goals mentioned above also influence a firm’s policy but are less important than
stock price maximization. Note that the traditional goal frequently stressed by economists—profit
maximization—is not sufficient for most firms today. The focus on wealth maximization continues
in the new millennium. Two important trends—the globalization of business and the increased use
of information technology—are providing exciting challenges in terms of increased profitability and
new risks.