Press Release
A press release is a written statement to the media. They can announce a range of news items, including scheduled events, personnel promotions, awards, new products and services, sales accomplishments, etc. They can also be used in generating a feature story. Reporters are more likely to consider a story idea if they first receive a press release. It is a fundamental tool of PR work, one that anyone who's willing to use the proper format can use. We'll show you how.
How to Write a Press Release?
So, how to write a press release? That's a million dollar question. If done right, it can indeed bring you a million dollars in revenue. Let's get started by answering what a press release is.
"A press release is simply a statement prepared for distribution to the news media announcing something claimed as having news value with the intent of gaining media coverage."
A press release consists of following elements:
Headline
The headline is the first single line of text in the press release and tells what the press release is about. It can be a very effective tool to grab the attention of the journalists, so writing it from a journalists perspective is very important. Think what headlines catch your eyes in the newspaper.
The headline should be descriptive but not too long. For the later reason, PRLog limits it to 100 characters. The headline should be formatted in title case, that is, each word in the sentence should have first letter capitalized, and rest of the letters in lowercase. Acronyms can be in uppercase.
Summary
The summary lets you build up your chance to sell your press release to the journalist. It is generally a requirement of online press release services. Identify a unique feature about your product or service and then write how it is going to revolutionize the world.
The summary should be a single paragraph with about three to five lines. Beyond 250 characters is too long, so this is the limit for PRLog. All sentences in the summary should be in sentence case, that is, only first letter of a sentence should be capital, and all others should be lowercase. Again, acronyms can be all capital letters.
