What is Attitde

What is Attitde?

A predisposition or a tendency to respond positively or negatively towards a certain idea, object, person, or situation. Attitude influences an individual's choice of action, and responses to challenges, incentives, and rewards (together called stimuli).

Major Components Of Attitude

Four major components of attitude are:L
(1) Affective: emotions or feelings.
(2) Cognitive: belief or opinions held consciously.
(3) Conative: inclination for action.

(1). Cognitive Attitude - 

Cognitive Attitude our thoughts, beliefs, and ideas about something. When a human being is the object of an attitude, the cognitive component is frequently a stereotype, e.g. "welfare recipients are lazy" 

(2). Affective Attitude -

Affective Attitude feelings or emotions that something evokes. e.g. fear, sympathy, hate. May dislike welfare recipients. 

(3). Conative, or behavioral Attitude- 

Behavioral Attitude tendency or disposition to act in certain ways toward something. Might want to keep welfare recipients out of our neighborhood. Emphasis is on the tendency to act, not the actual acting; what we intend and what we do may be quite different.

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