MARKET REPORTS
The place where we go to buy or sell commodities is commonly known as market. Technically speaking, market is not a place or bazaar where we go to buy or sell, but it is indeed a contact of buyer and seller. The world has become a global village making buying and selling possible without going anywhere. Information Technology has mainly played its part in doing so.Prof. Chapman says while defining the market that it refers not a place but to a commodity or commodities, buyers and sellers of the same who are in direct competition with one another. We can name these as Rice Market, Wheat Market, Yarn Market, Fruit Market, etc.
Definition
A market report describes the condition of a commodity in the market on a certain date for a specific period. It points out the business conditions in a market at a given time. Market Report may be of a day, a week, a month, a year or even a number of years. Daily Market Report shows the price of goods on a mentioned date. It also describes the closing rates of the previous day, the opening rates of that day, the highest and the lowest rates and the demand and supply of the commodities on that particular day.Daily newspapers, television, radio and internet give this information. Consumers take more interest in daily market report than traders.
Weekly Market Report gives the condition of the commodities for the past six days. It contains closing rates of the last week, the opening rates of that week, the highest and lowest rates and the closing rates of that week. This report also determines the causes of variation in price and the expected price movement in the coming week. Business communities show a keen interest in such reports.
Monthly Market Report is an analysis of business done during the whole month. These reports are prepared for comparatively stable market and a permanent demand. This report describes the closing rate of the commodities in the previous month, the opening rate of the month, highest, lowest and closing rate of the month. Newspapers, trade journals and monthly bulletins publish these reports.
Value of Reading a Market Report
The Market Report makes us aware of the volume and nature of business in the market. Traders become aware of different conditions of the market. They can know something about the demand and supply of a commodity.Market Reports help people guess the future movements of price. The market condition is exposed to everybody as a result of which prices become stable. These prices can be compared at different markets.
Qualities of a Good Market Report
A person writing a Market Report should have a comprehensive knowledge of the matter that has to be reported. He must always keep in mind the following points.1. Normally a Market Report is not personal. It should be written using third person and the past tense.
2. General readers should be able to understand the technical terms used in the report.
3. Words should be used economically. Unnecessary details must be avoided. It should not be so short that misses the essential information.
4. There should be a good analysis of changes of prices and demand and supply relationship.
5. Market Report should be based upon the facts. Events should be written in the minute details. Any writer of Market Report should be unbiased while concluding his report.
How to read a Market Report
To comprehend a Market Report fully, it is necessary to read it carefully. Sometimes even an educated person faces difficulties to understand it. More practice is required to understand a market report. One should specially note the nature of report (daily, weekly, monthly or annual) the nature of commodity, volume of business and the trend of the market.How to explain a Market Report
Sometimes a market report is reproduced and sometimes it is explained. While reproducing a Market Report technical terms should concentrate on the given matter. Do not try to add or omit something.While explaining a Market Report, try to extract the hidden meaning. First of all explain all the technical terms separately, and then mention the price clearly.
After following the above instructions explain the subject matter (of the report) clearly.