MEDIA ETHICS
Introduction
For
many years now, globally, the media has assumed and reinforced its important
role as a legitimate reflection of public interest and opinion. Since Edmund
Burke’s famous remarks made in the House of Commons in England in 1774 in
recognition of the important contributions the press made, the place and
position of the media in society and governance structure of states continues
to be recognized and consolidated as the fourth estate. This is very true of
the Pakistani media which is fast becoming a strong pillar, catalyst and tool
of democracy since 1994 when Pakistan re-embraced multi-party democracy with a liberalized, plural media.....
Ethical Conduct a
safeguard of Media Freedom
The initiative by the Pakistan Electoral
Commission (MEC) to facilitate a process of self regulation through a code of
practice to guide the conduct of the media during the 2009 general elections
lies at the heart of Media Council of Pakistan’s (MCP) mandate to safeguard
media freedom through self regulation. The number one objective of Media
Council of Pakistan
is to defend
and safeguard media
freedom in Pakistan......