MARKETING OVERVIEW

Marketing Overview

Are you...
• an undergraduate student at West Virginia University?
• a high school student thinking about where to go to college?
• strong in both quantitative and qualitative skills?
• thinking about a career — or a major — in business?

The Field of Marketing

Marketing professionals are involved in planning, promoting, pricing, and distributing products and services. The WVU marketing program is designed to give students a strong understanding of the marketing mix elements used by firms to satisfy customer wants and needs. In addition to the foundations of marketing strategy, the required courses integrate global, societal, and sustainability aspects of the marketplace to give students an appreciation of how marketing strategies are used in the globalized economy as well as in the public and not-for-profit sector. Marketing majors seek jobs in:
• Marketing Research
• Professional Sales
• Social Marketing
• Digital Marketing
• Sustainable Marketing
• Advertising Research and Media Buying
• Promotion
• International Business
• Global Supply Chain, Distribution, and Logistics
• Product Management
• Marketing Management
• Retail Management

Consider Nike

Before the "Swoosh" and before there was Nike, there were two visionary men who pioneered a revolution in athletic footwear that redefined the industry. Bill Bowerman was a nationally respected track and field coach at the University of Oregon. Phil Knight was a talented middle-distance runner from Portland, who enrolled at Oregon in the fall of 1955 and competed for Bowerman's track program. They joined forces and initially became distributors of athletic shoes imported from international manufactures. By the early 1970s, Knight and Bowerman decided to manufacture their own shoes. One particular pair of shoes made a very different impression – literally – on the dozen or so runners who tried them. They featured a new innovation that Bowerman drew from his wife's waffle iron – an outsole that had waffle-type nubs for traction but were lighter than traditional training shoes. From that point, Nike has grown into a $30 billion dollar firm with over 33,000 employees worldwide. The Nike product line has dramatically grown from its early days of offering track shoes.

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GLOBAL MARKETING/ GGLOBAL MARKET

What is Global Marketing?/Global Market

Global marketing is a firm's ability to market to almost all countries on the planet. With extensive reach, the need for a firm's product or services is established. The global firm retains the capability, reach, knowledge, staff, skills, insights, and expertise to deliver value to customers worldwide. The firm understands the requirement to service customers locally with global standard solutions or products, and localizes that product as required to maintain an optimal balance of cost, efficiency, customization and localization in a control-customization continuum to best meet local, national and global requirements to position itself against or with competitors, partners, alliances, substitutes and defend against new global and local market entrants per country, region or city. The firm will price its products appropriately worldwide, nationally and locally, and promote, deliver access and information to its customers im the most cost-effective way. The firm also needs to understand, research, measure and develop loyalty for its brand and global brand equity (stay on brand) for the long term.

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TCP (Transmission Control Protocol)

TCP/IP

TCP/IP

What is TCP (Transmission Control Protocol)?

(There is some sort of authentic knowledge about TCP/ IP/ INTERNET/ WOLDR WIDE WEB etc)

TCP(pronounced as separate letters) Short for Transmission Control Protocol/Internet Protocol, the suite of communications protocols used to connect hosts on the Internet. TCP/IP uses several protocols, the two main ones being TCP and IP. TCP/IP is built into the UNIX operating system and is used by the Internet, making it the de facto standard for transmitting data over networks. Even network operating systems that have their own protocols, such as Netware, also supportTCP/IP.

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PACKET SWITCHING

What is Packet Switching?

PACKET SWITCHING

Refers to protocols in which messages are divided into packets before they are sent. Each packet is then transmitted individually and can even follow different routes to its destination. Once all the packets forming a message arrive at the destination, they are recompiled into the original message. 

Most modern Wide Area Network (WAN) protocols, including TCP/IP, X.25, and Frame Relay, are based on packet-switching technologies. In contrast, normal telephone service is based on a circuit-switching technology, in which a dedicated line is allocated for transmission between two parties. Circuit-switching is ideal when data must be transmitted quickly and must arrive in the same order in which it's sent. This is the case with most real-time data, such as live audio and video. Packet switching is more efficient and robust for data that can withstand some delays in transmission, such as e-mail messages and Web pages. 

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Samsung Galaxy S4 Specifications And Design

Samsung Galaxy S4 A Life Companion

The design of the Samsung GALAXY S4 defies what’s possible. The incredibly-wide FULL HD Super AMOLED screen fits perfectly within an extraordinarily slim bezel that’s encased in a special polycarbonate body, making this the lightest and most sophisticated GALAXY yet.

Samsung Galaxy S4 Display:

5inch Full HD Super AMOLED (1920 x 1080) display, 441 ppi

Samsung Galaxy S4 AP

• 1.9 GHz Quad-Core Processor / 1.6 GHz Octa-Core Processor
• The seletion of AP will be differed by markets

Samsung Galaxy S4 Network:

• 2.5G (GSM/ GPRS/ EDGE): 850 / 900 / 1800 / 1900 MHz
• 3G (HSPA+ 42Mbps): 850 / 900 / 1900 / 2100 MHz
• 4G (LTE Cat 3 100/50Mbps) : up to 6 different band sets (Dependent on market)

Samsung Galaxy S4 OS:

Android 4.2.2 (Jelly bean) with TouchBiz

Samsung Galaxy S4 Memory:

16 / 32 / 64GB memory + microSD slot (up to 64GB), 2GB RAM

(User memory approximately 9Gb)*

*User memory is less than the total memory due to storage of the operating system and software used to operate the phones features. Actual user memory will vary depending on the mobile phone operator and may change after software upgrades are performed. 

*External Memory may be used to store media (photos, video, and music files) and aplications, which developers implement "storing on SD card" option in.

Samsung Galaxy S4 Camera:

• Main(Rear): 13 Mega pixel Auto Focus camera with Flash & Zero Shutter Lag, BIS
• Sub (Front): 2 Mega pixel camera, Full HD recording @30fps with Zero Shutter Lag, BIS
• Features: Dual Shot , Drama Shot, Sound & Shot, 360 Photo, Animated Photo, Eraser, Night, Best Photo, Best Face, Beauty Face, HDR (High Dynamic Range), Panorama, Sports

Samsung Galaxy S4 Video Codecs:

Codec: MPEG4, H.264, H.263, DivX, DivX3.11, VC-1, VP8, WMV7/8, Sorenson Spark, HEVC

Recording & Playback: Full HD (1080p)

Samsung Galaxy S4 Audio:

Codec: MP3, AMR-NB/WB, AAC/AAC+/eAAC+, WMA, OGG, 

FLAC, AC-3, apt-X

Samsung Galaxy S4 Additional Features:

• Group Play: Share Music, Share Picture, Share Document, Play Games
• Story Album, S Translator, Optical Reader
• Samsung Smart Scroll, Samsung Smart Pause, Air Gesture, Air View
• Samsung Hub, ChatON (Voice/Video Call, Share screen, 3-way calling) Samsung WatchON
• S Travel (Trip Advisor), S Voice™ Drive, S Health
• Samsung Adapt Display, Samsung Adapt Sound, Auto adjust touch sensitivity (Glove friendly)
• Safety Assistance, Samsung Link, Screen Mirroring
• Samsung KNOX (B2B only)

Samsung Galaxy S4 Sensors:

• Accelerometer, RGB light, Geomagnetic, Proximity, Gyro, 
• Barometer
• Temperature & Humidity, Gesture

Samsung Galaxy S4 Dimension:

136.6 x 69.8 x 7.9 mm, 130g

Samsung Galaxy S4 Connectivity:

• WiFi 802.11 a/b/g/n/ac (HT80)
• GPS / GLONASS
• NFC, Bluetooth® 4.0 (LE)
• IR LED (Remote Control), MHL 2.0

Samsung Galaxy S4 Battery:

• 2,600mAh
• Standby Time Up to 370 Hour
• Talk time: Up to 17 Hour
• Music Play Time: Up to 62 Hour

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The Difference Between the Internet and World Wide Web

The Difference Between the Internet and World Wide Web

Many pepole are the prey of misconception that internet and world wide web is the same thing but in fact there is a slighty difference between the internet and world wide web which is shown below:

What is The Internet?

THE INTERNET

The Internet is a massive network of networks, a networking infrastructure. It connects millions of computers together globally, forming a network in which any computer can communicate with any other computer as long as they are both connected to the Internet. Information that travels over the Internet does so via a variety of languages known as protocols.

What is The Web (World Wide Web)?

The World Wide Web, or simply Web, is a way of accessing information over the medium of the Internet. It is an information-sharing model that is built on top of the Internet. The Web uses the HTTP protocol, only one of the languages spoken over the Internet, to transmit data. Web services, which use HTTP to allow applications to communicate in order to exchange business logic, use the the Web to share information. The Web also utilizes browsers, such as Internet Explorer or Firefox, to access Web documents called Web pages that are linked to each other via hyperlinks. Web documents also contain graphics, sounds, text and video.

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WORLD WIDE WEB

What Is World Wide Web?

A system of Internet servers that support specially formatted documents. The documents are formatted in a markup language called HTML (HyperText Markup Language) that supports links to other documents, as well as graphics, audio, and video files. This means you can jump from one document to another simply by clicking on hot spots. Not all Internet servers are part of the World Wide Web.
There are several applications called Web browsers that make it easy to access the World Wide Web; Two of the most popular being Firefox and Microsoft's Internet Explorer.

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