Good News Letter

Good News

• General guidelines for answering request letters include:
     
• Be prompt and courteous
• Be sure that your responses are complete--that they include all needed information
• If you are giving some positive and some negative responses, give the positive responses first. Try to emphasis what you can do--not what you can't do.
       
• The body of the very simplest "good news" letter is often just two paragraphs. In these letters the "good news" is given in the opening. Any "call for action" and your marketing statement are put in the second paragraph. Simple details, such as when a package will be shipped, can be put either at the end of the first paragraph or the beginning of the second.
    
• More complex "good news" letters would include those where conditions must be met in order for the request to be granted, or those letters where only part of the request can be granted . These letters are usually three or more paragraphs in length.

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"Good News" Response to Request/Complaint Letters

"Good News" Response to Request/Complaint Letters:
A letter represents your company’s public image and your competence.

General guidelines for answering request letters include:

• Be prompt and courteous
• Be sure that your responses are complete--that they include all needed information
• If you are giving some positive and some negative responses, give the positive responses first. Try to emphasis what you can do--not what you can't do.

Therefore, there are some more technique to write a letter such as:
¡  Analyze Your Audience: 
  o   Who is my audience? 
  o   Will my audience be favorably or unfavorably disposed to what I am going to say? 
  o   What kinds of information will my audience expect me to supply? 
  o   How will my audience use the information I am sending? 
  o   What impression do I want my letter to make on readers? 
¡  Have a clear sense of your purpose and theirs 
¡  Select the best communication strategy 
¡  Draft, revise, and edit your letter

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