PROPOSAL

The general purpose of any proposal is to persuade the readers o do something, whether it is to persuade a potential customer to purchase goods and/or services, or to persuade your employer to fund a project or to implement a program that you would like to launch.

THE MOST BASCI COMPOSITION:

The most basic composition of a proposal, as with any other written document, is simple; it needs a beginning (the Introduction), a middle (the Body of material to be presented) and an end (the Conclusion/Recommendation).

>The INTRODUCTION

 presents and summarizes the problem you intend to solve and your solution to that problem, including the benefits the reader/group will receive from the solution and the cost of that solution. 

>The BODY

 of the proposal should explain the complete details of the solution: how the job will be done, broken into separate tasks; what method will be used to do it, including the equipment, material, and personnel that would be required; when the work will begin; and, when the job will be completed. It should also present a detailed cost breakdown for the entire job.

>The CONCLUSION 

should emphasize the benefits that the reader will realize from your solution to the problem and should urge the reader to action. It should be encouraging, confident and assertive in tone. 

The Plan of a Proposal

Before you begin writing any form of technical communication, there are three questions you should consider:

Who is my audience? 

You need to decide to whom you are writing the proposal. You need to make sure that you think about your audience and what they might already know or not know about your topic.

What do I want my audience to get from my proposal?

The overall purpose of the proposal should be to get the readers' approval. Your main purpose should be clearly stated. The readers should not have to figure out what you are requesting in the proposal. The best advice is to state your purpose up front and then fill in details later in the proposal.

How can I make sure my audience understands what I want them to know?

 You must put yourself in the shoes of your readers. Think about what they want to hear. Think about what they don't want to hear. Get someone else to read your proposal before you submit it. Make sure that his or her reaction is what you expected the reader's reaction to be.

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